- What can I afford?
- Do they already have one of these?
- How will this compare with what everybody else is getting them?
- What is something USEFUL that the other person would appreciate?
- What do I wish to give as a token/reminder of my LOVE for the other person?
- What is something I can buy THAT WILL ENDURE long term?
- What is something that can be passed on in it's own time?
So instead of attending a Black Friday sale of some sort or the other, go to a garage sale to look for gently used things. Go to half.com, eBay, or CraigsList and consider buying used. You get to claim several moral high-ground points:
- You spent time looking for the "perfect" gift
- Nobody else in the world is likely to have the same thing (especially if it hasn't been produced in the last 20 years or so).
- You prevent something that still has some useful life from going to the land fill (of special interest to those of a more environmentalist bent).